I’ve created and managed over a thousand social media creatives across multiple industries. Each project begins with research — understanding the industry, the audience, and the platform — before any design or copy is produced.
Industry research informs tone, structure, and content expectations, while demographic insights shape how messages are written and presented. Visuals and copy are developed within flexible systems that support consistency, clarity, and fast turnaround at scale.
Content performance is tracked using platform analytics to identify patterns in engagement and reach. These insights guide ongoing adjustments to creative, messaging, and posting strategy over time.
This approach keeps social content grounded in real-world use: research-led, production-ready, and continuously refined through performance data.